Cruelty-free beauty brands off the beaten path…
Is it just me, or has there been an explosion of cruelty-free and indie makeup brands off late? Maybe it’s just me being aware of them thanks to Instagram, but either way, it’s pretty cool.
For years the beauty industry has been ruled by such huge names, it’s refreshing to hear about upcoming brands breaking barriers and innovating product lines. Whilst big brands are easier to find and often cheaper, let’s not forget many have skeletons lurking in their closets (e.g. testing on animals, selling skin-whitening creams, firing spokespeople for speaking out against racism…*ahem*).
So next time you feel like spending your hard-earned pennies on some new makeup, consider supporting one of these brands!
Even better, the following brands are all cruelty-free/vegan, or both!
They’re vegan, and have a range of skincare too!
Choose from their beautiful collection of shades to build your own custom palette.
Good news – if you’re in the UK, Violet Voss is available on Beauty Bay! Check out those lashes….
I’ve heard nothing but good things about their Hydra Liner.
So hard to resist packaging like theirs…the lipsticks especially.
Ultra pigmented brights and dazzling shimmers to suit every skin tone.
Have you tried products from any of these brands? Which independent beauty brands would you recommend?